Cannabis dispensaries roll out 420 sales and promotions like so many Zig-Zag papers. It’s the weed equivalent of Black Friday. If you shop on Sunday, looking to buy something you enjoy at a discount, don’t forget you’re still spending money. A discounted purchase registers as a negative in your bank account — no matter the details of the deal. Cannabis retailers know you’re attracted by this unofficial holiday, known as 420. Its origins are cloudy, but it’s widely traced back to a bunch of 1970s California high school kids who got high after school every day at, yeah, 4:20 p.m. Dispensary owners have stocked up on strains and paraphernalia they hope will set them apart in a crowded market. They’ll try to make them sound irresistible. The Baltimore Banner thanks its sponsors. Become one. Prerolls $7, marked down from $12! BOGO (Buy one, get one free)! 30% off! The goal is to convert you from a maybe to a sale and from an impulse buyer to a regular customer. If it sounds like they’re selling drugs, it’s because they are, but it’s the same sales logic behind every product. Fun is part of the pitch. Goldleaf , the gilded dispensary just outside the Annapolis city limits, is hosting a 420 Festival — a day of music, food, games and discounts. A short drive away, Thrive , which is tucked in the woods behind a bowling alley, is hosting 4/20 Local Market. Green Point Dispensary , with shops in Laurel, Millersville and Linthicum, is giving away a Toyota Corolla (don’t drive high) plus free hamburgers, hot dogs and a stash bag. Mana in Edgewater is hosting a “420 Bunny Market” on Easter Sunday. The Baltimore Banner thanks its sponsors. Become one. Reliable consumer advice works well on 420. So, here are a few tips. If you buy weed regularly, pick a dispensary you trust. Subscribe to its loyalty programs and newsletters. Use that intel to write a shopping list for 420 sales. Is that vape or pipe you buy regularly on discount? That’s a sweet spot. It bears repeating. Savings on sales is money spent, not earned. Set a budget. Cannabis products lose potency over time, so don’t stock up for the year. You will be very disappointed or very stoned and, well, much the poorer for it. Think. The Baltimore Banner thanks its sponsors. Become one. Sales are a chance to try something new. If the price — not the discount percentage — is within your splurge comfort zone on that Whoopie Pie or a Lilac Diesel preroll, go for it. Same goes for shops. There are lots of dispensaries spread around Maryland . Do a little research if you want to take a 420 road trip. Do not drive high. Most 420 sales expand beyond one day. Some shops offer discounts on Saturday (but 419 sounds like an area code) or longer. You’ll miss the hoopla but also the crowds. Finally, about the whole Easter-420 collision this year. Undoubtedly, some of you will celebrate both on Sunday. Don’t drive high to church. The Baltimore Banner thanks its sponsors. Become one.
CONTINUE READING