The kit includes epicurean butter flavors like honey habanero and balsamic fig with caramelized onion.
Most people enjoy Pop-Tarts warm from the toaster, but there are some who like to top their toaster pastries with a dollop of butter. Apparently, the butter amps up the sugar and gives Pop-Tarts a more homemade taste. There's even an episode of Family Guy where Peter sings a song about putting butter on a Pop-Tart.
Kellogg has announced a partnership with Banner Butter on the ultimate Pop-Tart butter kit. The Pop-Tarts x Butter Kit includes a variety of Pop-Tarts and flavored slow-cultured butter combinations that you can mix and match. The kits will be available on November 16 for $25, while supplies last.
Family Guy aside, no one knows where putting butter on Pop-Tarts got started. But after seeing the chatter on social media, Kellogg Company decided to go all-in for the fans.
"It's thrilling to hear how passionate some Pop-Tarts fans are about topping our toaster pastries with butter — they're taking their Pop-Tarts love to a new level," said Sarah Reinecke, senior director of marketing, portable wholesome snacks at Kellogg Company. "We wanted to deliver a crave-worthy kit that makes it even easier to toast up the sweet, salt and buttery combo of their wildest Pop-Tarts dreams, and we can't wait to see how they mix and match with Banner Butters.”
The Pop-Tarts x Butter Kit includes three boxes of Pop-Tarts, strawberry, brown sugar cinnamon, and chocolate fudge.
Banner Butter, a small-batch butter maker, has churned up six special butter combos, including honey habanero, strawberry, chocolate, balsamic fig and caramelized onion, cinnamon, cardamom and ginger, and classic sea salt.
To get your hands on a Pop-Tarts butter kit, go to bannerbutter.com/poptarts and sign up to be notified the minute they are available.
