Are Media’s Woman’s Day has appointed a new editor, as the title looks to focus on digital media and building itself as a “true omnichannel brand”.

Katherine Chatfield takes on the role, joining after nearly three years with DuluxGroup.

She brings experience from leading digital and print media companies to the role, including News Corp, ACP Magazines, Fairfax, Pacific Magazines, and Verizon.

She has also previously served as a content creator and copywriter for some huge Australian brands including Myer Marketplace, Selleys, Berocca, The Good Guys, and Australian Unity.

Chatfield will lead the weekly lifestyle title’s editorial director and content strategy, she will be responsible for driving audience growth across all platforms, as well as strengthening the brand’s position as a trusted source.

“I’m absolutely thrilled to be joining the team at a time where the brand is really coming into its own as a digital-first, omnichannel powerhouse,” Chatfield said.

“One thing our stories all have in common is that they have heart and that is what really connects with millions of women every week across digital, social, EDM and print. We’re really going to be pushing the boundaries when it comes to exclusive digital content, video storytelling and social-first strategies. You can expect more real-time engagement across loads of platforms, and there will be seamless brand integration as well.

“This is the beginning of a new era for Woman’s Day. We’re going to be bigger, bolder and more connected than ever before.”

Susan Armstrong, general manager, entertainment at Are Media, described Chatfield as “perfectly poised” to take on the role.

“I’m incredibly excited to see Kathrine Chatfield step into the role of editor at Woman’s Day, one of Australia’s most iconic and trusted brands.

“As we look to the future, Katherine is perfectly poised to take Woman’s Day to new omnichannel heights – building on its rich heritage while evolving it into an even more dynamic, digitally led powerhouse.”