At a time when the broader market headwinds are challenging veterinary medicine, the feline segment is bucking the trend with remarkable, sustained growth. According to proprietary practice data from multiple leading industry sources, feline veterinary visits and practice revenues in the U.S. have been steadily growing since early 2023, in stark contrast to the continuing and well-publicized annual decline in overall companion animal veterinary clinical visits over those same two years.

"We’re seeing strong evidence that feline veterinary care is resilient in the face of inflation and other pressures on pet-owning households," said Kristin Wuhrman, CATalyst Council Vice Chair. "Driven in part by growing cat ownership, cats present a clear opportunity to prioritize investment in a more modern, data-informed feline care ecosystem."

Leading pet industry companies are prioritizing investment in M&A, product pipelines, and retail strategies to reflect these trends.

Supported by aggregated data from U.S. veterinary practices and pet owners, and across multiple sources, CATalyst Council’s Market Insights initiative aims to equip the profession with a deep understanding of the feline veterinary market’s trajectory. The data-driven analysis uncovered in this first quarterly volume is essential for industry executives, investors, veterinary teams, and innovators seeking to identify whitespace, prioritize strategic investments, and drive better outcomes for cats and their caregivers alike.