In addition, Daniels has held the top-selling NFL jersey on Fanatics this season. The Commanders and Daniels have also been the top-selling team and jersey since the start of the playoffs, per Maese and Heim.

On the apparel website BreakingT, Washington's sales have surged by 463 percent from last season and team merchandise sales have skyrocketed by 4,129 percent since clinching a playoff spot a month ago, company president Jamie Mottram told Maese and Heim.

Building on his impressive NFL playoff debut, Daniels led the Commanders to a 45-31 NFC Divisional Playoff victory over the No. 1-ranked Detroit Lions, recording 299 passing yards and two touchdowns on 22-of-31 completions.

"I was telling everyone that would listen how good he would be," Ertz said, per ESPN's John Keim . "Just something got me really excited. I knew there would be some growing pains, but his ability to work and his humility to get better is what sets him apart."