On any given Sunday at Champagne Tiger — the queer-owned French restaurant that opened last year in the former Tom’s Diner building — patrons are met with something different as they walk in for the venue’s weekly drag brunch: a fundraising T-shirt and other collateral promoting a cultural movement quietly gaining momentum on East Colfax and beyond.

That movement is an effort to formalize the Lavender Hill Cultural District, a queer cultural corridor formed in 2021 and envisioned as both a preservation project and economic engine. The district aims to celebrate LGBTQIA+ identity, support local business and transform one of Denver’s most iconic corridors into a nationally recognized cultural destination.

“I always tell people that Lavender Hill is a placemaking project first and foremost, so we're really trying to create a sense of place that is tangibly clear,” Zach Kotel, the founder and executive director of Lavender Hill, told Bisnow .

Kotel points to San Francisco’s Castro District, among the nation’s first queer neighborhoods that remains a destination, as a model.

“To other queer people, I say we're kind of trying to create Denver's Castro or formalize Denver's Castro,” Kotel said. “But to straight people, I say Chinatown, because it's an easier metaphor.”

Stretching from the Lincoln-Broadway and Colfax corridors to Capitol Hill, Uptown and beyond, the Lavender Hill boundaries are intentionally blurred in a nod to inclusivity. But the cultural zone is rooted in east Denver, and its footprint includes more than 30 queer-owned or -serving businesses, according to the Colfax Ave Business Improvement District.

The mix includes Cheba Hut, X Bar, Argonaut Wine & Liquor and 99ers, a women’s sports bar and queer destination that opened last year.

The district’s formation comes at a fragile moment for Colfax, where businesses are contending with a disruptive $280M bus rapid transit project , rising rents and safety concerns. A wave of closures in the past year had left some stretches with 18% vacancy as of January, according to data from CBID, heightening the risk of displacement for small and queer-serving businesses.

Construction has caused foot traffic drops for just about every small business in the area. While some, like Champagne Tiger, are staying afloat, others have shuttered — including Chuey Fu’s, Fox Run Cafe and Denver Middleman.

“We can feel that Colfax has definitely slowed since construction started,” Chris Donato, who owns Champagne Tiger with his husband, Jeff Yeatman, told Bisnow . “As I talk to people, they say that they are taking alternate routes, which for a restaurant isn't a great thing.”

Donato’s venue has become a key partner in the Lavender Hill movement, hosting events and selling merchandise designed by Kotel. A limited-edition shirt is available across the district, with proceeds benefiting the district and its entrepreneurs.

A recent Sunday visit to Champagne Tiger saw a packed restaurant vibing to an energetic drag show.

Customers frequently ask about Lavender Hill, Donato said, showing that an awareness is setting in.

Research supports what Kotel and his partners are building. Amin Ghaziani, a professor and Canada research chair in urban sexualities at the University of British Columbia, has studied so-called gayborhoods, finding that visible LGBTQIA+ businesses and spaces function as vital sites of safety, community, identity and cultural preservation.

“LGBTQ cultural districts shape nearly every aspect of our cities, from how we designate districts as worthy of commemoration to the shaping of real estate values, from the institutional development of queer communities to motivating their civic engagement,” Ghaziani told Bisnow in an email.

“These urban areas promote policy discussions around sexuality, which are often harder to do without a concrete focal point, they curate social services, and they organize the distribution of public health services.”

LGBTQIA+ neighborhoods and districts also demonstrate “a city’s commitment to diversity, inclusion, and openness,” Ghaziani said, pointing to research that shows investment in these hubs can inject capital into local economies.

Formal recognition of queer culture in Denver has lagged behind other cultural district efforts, Kotel said. Lavender Hill is working with the city and mayor’s office to create a cultural district task force of sorts to help define such districts.

“In Denver, there are historic districts, there are art districts and there are historic cultural districts,” Kotel said. “But just a cultural district is a little bit of its own thing that exists in other places in the country, but not specifically Denver.”

A reenvisioned Chinatown and proposed Little Saigon are sister projects to the Lavender Hill District. Kotel envisions Lavender Hill as part of a civic family, a visible, living marker of community resilience.

The district remains volunteer-run, though a formal board is set to launch in July. The team is working with property owners, nonprofits and the city to plan public art, Pride programming and a long-term strategy to retain queer businesses.

Supporters see Lavender Hill as both symbolic and tangible: part mural-and-crosswalk placemaking, part marketing campaign, part civic organizing tool. The initiative is gaining traction with Pride Month visibility, partnerships with History Colorado and the Denver Foundation, and a growing volunteer base.

“I think it’s just the beginning phases of a long-term project,” Donato said. “And like any long-term project, it takes time to build and it takes time to raise awareness, even when things are worthwhile.”