It is no secret that much of the American higher-education system is facing considerable financial challenges. Fewer high-school graduates and older students are enrolling in college, operating costs are rising faster than tuition revenue , and students are increasingly drawn to a small number of flagship public universities and wealthy private colleges. This leaves the vast majority of colleges fighting over a dwindling pool of potential students who generate less revenue.

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It is no secret that much of the American higher-education system is facing considerable financial challenges. Fewer high-school graduates and older students are enrolling in college, operating costs are rising faster than tuition revenue , and students are increasingly drawn to a small number of flagship public universities and wealthy private colleges. This leaves the vast majority of colleges fighting over a dwindling pool of potential students who generate less revenue.