JPMorgan Chase & Co., the nation's largest financial institution, opened Tuesday its second Greensboro Chase branch at 1610 New Garden Road.

The 3,300-square-foot branch is a full-service office for Chase, including specialist bankers providing advice on everything from buying a home or car, investing for the future and starting a small business.

The first Chase branch, located at 435 Pisgah Church Road, opened in September.

The branch is part of seven that Chase has planned for the Triad by 2027, including three branches approved in Winston-Salem by its federal regulator the U.S. Office of the Comptroller of the Currency.

Chase said its branches feature a minimum wage of between $20 and $25 an hour, depending on the market.

The three planned Winston-Salem branches are to be located at 4625 Country Club Road, the northeast corner of South Stratford Road and Knollwood Street, and 102 Laura Ave. near the Target-anchored retail campus off University Parkway.

People are also reading…

The Winston-Salem branches are scheduled to open in 2025.

JPMorgan has the most total assets for a U.S. bank, at $4.21 trillion as of Sept. 30.

Chase debuted in North Carolina in 2018. It currently has 38 branches, primarily in the Charlotte and Triangle areas.

The bank has said Charlotte will be a focal expansion metro even with the sizable presence of Bank of America Corp., Truist Financial Corp. and Wells Fargo & Co.

Overall, Chase has said it plans to open more than 500 new branches nationwide, as well as renovate about 1,700 locations and hire 3,500 employees over the next three years.

JPMorgan is the latest out-of-state bank to try to chip away at the dominant market shares of Bank of America, Truist and Wells Fargo with North Carolina consumers.

For most out-of-state entrants, their biggest challenge has been growing the North Carolina deposits market share beyond what they spent hundreds of millions, if not billions, of dollars to acquire.

Achieving modest-to-sizable increases in deposit holdings doesn’t necessarily move the needle on market share.

Just ask some other banks, including First Horizon, F.N.B. Corp., PNC Financial Services Group Inc., SunTrust Banks Inc. and Bank OZK.

The business news you need

Get the latest local business news delivered FREE to your inbox weekly.