Fiona Eastwood has been named CEO of Merlin Entertainments Group, the operator of dozens of attractions worldwide, including Legoland Florida theme park, Madame Tussauds Orlando, Sea Life Aquarium Orlando and the Orlando Eye observation wheel on International Drive.

Eastwood served as chief operating officer of the company until November, when she began a term of interim chief executive officer after the resignation of Scott O’Neil. She was been with Merlin since 2015 when she became global marketing director for gateway attractions.

“Over the past decade, I have seen first-hand what the business is capable of. My task, as CEO, is to lead Merlin to new heights, with a focus on performance, creativity, operational excellence and guest experience,” Eastwood said in a news release.

Eastwood previously worked as managing director of consumer products at BBC Studios.

“Fiona has a deep understanding of the business, the strategies required for sustainable growth, and the vision to spearhead our ongoing transformation,” Roland Hernandez, chairman of Merlin Entertainments, said in a news release.

The layoffs of hundred of employees at Legoland parks in Florida and California were announced recently. Upcoming Merlin additions include a Sea Life Aquarium location next door to Legoland Florida in Winter Haven, set to open this spring, and a Peppa Pig Theme Park in Frisco, Texas.

In November, Merlin announced an agreement with the makers of Minecraft video game to develop “cross-reality experiences.” Merlin executives said it planned to invest $110 million for the first two Minecraft attractions — at unspecified locations in the United States and the United Kingdom — between 2026 and 2027.