Mountain Dew is "reclaiming the mountain" with a rebrand that brings back all the nostalgia. 

The soda brand hasn't had the word "mountain" on its cans since 2009. Instead, it's been branded as "MTN Dew." But all of that is about to change come May 2025. The look will roll out in the U.S. starting next summer across all brand touchpoints, including packaging, equipment, advertisements, and experiences.

"Mountain Dew is reclaiming its legacy with a timeless look designed to elevate both the physical and digital spaces the brand adventures in," PepsiCo senior vice president and chief design officer Mauro Porcini said in a statement.

PepsiCo had reportedly conducted "extensive" research to see what fans wanted.

"The 'nostalgic' look of the new visual identity combined with the fresh air feel of the great outdoors against the mountain backdrop tested positively and drove positive purchase intent across DEW loyalists, Gen Z, and millennial consumers," said PepsiCo vice president of consumer insights and analytics Umi Patel.

Courtesy of Mountain Dew

Patel added that the design is meant to "showcase the full portfolio of flavors, each with a unique citrusy blend, in a way that would resonate with consumers, especially Gen Z, who seek out new flavor options."

What do you think of Mountain Dew's new (old?) look? Let us know!