PHOENIX — Gorjana, a jewelry company based in Laguna Beach, California, is opening its 100th store at Scottsdale Fashion Square on Friday, according to a press release.

The brand known for its “effortlessly stylish and layer-friendly designs” will be located on Level 1 of the Scottsdale outlet next to Balenciaga and Gucci Men’s Store.

Customers who attend the jewelry store’s grand opening will be in line for several incentives.

With every purchase, Gorjana customers will receive free gift add-ons. The “special gifts” were not specified.

Additionally, grand-opening customers will be treated to 1-on-1 “styling sessions” while they take in what the new store has to offer.

From a large collection of gold jewelry to other minerals like opals and sapphires, Gorjana’s product line features necklaces, bracelets, earrings, rings and more.

It also recently became the official jewelry partner of the U.S. Women’s National Team Player Association (USWNT Players).

Jewelry brand has Scottsdale, other Arizona ties

The company’s founder in 2004, Gorjana Reidel, grew up in Scottsdale and attended Arizona State University.

This 100th store location brings extra significance besides the landmark number, as Reidel worked at both GUESS and BCBG on the campus of Scottsdale Fashion Square while at ASU.

Reidel’s husband, Jason, serves as the jewelry brand’s CEO.

Over the 20-plus years, Gorjana has contributed more than $2 million to national causes including Baby2Baby and Dress for Success, according to the release.

Gorjana opened a location at the nearby Scottsdale Quarter in the fall of 2019 .

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