Get ready for the sounds of fellow moviegoers sucking Cheetos dust off their fingers. Not to mention bright orange stainage on the plush cinema seats.
That's right. Frito-Lay and Regal Cinemas have combined their efforts to create a one-of-a-kind snack -- Cheetos Popcorn, available exclusively at Regal movie theaters. The cheesy concoction consists of Cheetos-flavored popcorn and actual Crunchy Cheetos themselves, all mixed together and presented in a 32-ounce cup. [caption id="attachment_28974" align="aligncenter" width="1024"]
Courtesy of regmovies.com[/caption]
While we're certain this is a just a clever marketing move by Regal to ensure that everybody sees The Last Jedi at one of their cinemas during the holidays, we're certainly not complaining. In fact, we're hoping this is more than just a promotion and that Cheetos Popcorn ends up as a permanent part of the concessions stand menu.
“Cheetos Popcorn is our gift to Regal fans enjoying their favorite movie this holiday season,” John Curry, senior vice-president of foodservice at Regal Cinemas, stated in a press release. “We are thrilled to partner with an iconic brand like Cheetos to deliver blockbuster snack choices to moviegoers.”
While it was rolled out at some Regal Cinemas concession stands on December 11, the new cheesy popcorn mix doesn't debut in Colorado until Friday, December 22, when it will be sold at 10 Regal theaters in the state. Click here to see which Regal locations will serve it!
For cheese enthusiasts like myself, this new movie theater snack has the potential to be dangerously addictive. What do you think? Would you order Cheetos Popcorn at the movies? Would you choose a Regal theater for your movie-of-choice just so you can indulge in 32 ounces of cheesy goodness? Share your thoughts in the comments below!
