The developers behind the $1 billion project to redevelop the former CrackerJax site in Scottsdale are taking their final steps before the massive project is considered for approval by the city. The site plans for The Parque, a mixed-use project that was approved by Scottsdale City Council in 2023 , were submitted on March 10 to the city’s Development Review board for approval. The Parque’s proposed first phase will include two sets of residential multifamily buildings — an 89-unit apartment building and a 70-unit condo building — that sit on top of retail or restaurant space, four separate restaurant spaces and a 1.7-acre park at the center of site. The four restaurant spaces will total about 40,000 square feet. Overall, the 30-acre site, which is located at 16001 N Scottsdale Road, will be home to approximately 1,236 dwelling units, a 223-room hotel, and a 150,00-square-foot office building — totaling more than 2 million square feet of planned development. The project site plans have not been scheduled to go before the Scottsdale Development Review board as of Monday. The committee’s next scheduled meeting is on March 20. The Parque will be developed by billionaire George Kurtz , the co-founder and CEO of cybersecurity company CrowdStrike and one of the wealthiest people in Arizona . Texas-based Nelsen Partners is the project's architect. Kurtz purchased the former amusement park land for $55.5 million in 2022, according to previous Business Journal reporting. A few months later, Kurtz acquired the Promenade Shopping Center across the street from the The Parque site. The entity Scottsdale Promenade LLC purchased the parcel for $180 million, according to real estate database Vizzda . The Parque is only one of a handful of other mega mixed-use projects in North Scottsdale taking advantage of abundant land just north of Loop 101. Some of those projects include Cavasson, One Scottsdale and Optima Mountain Village. Axon Enterprise Inc., which purchased 70 acres to build a proposed mixed-use headquarters campus, is also a part of this ambitious group of developments, but the project is sitting idle despite receiving approval from the Scottsdale City Council because of the controversy around the proposed 1,895 residential units that are part of the project. Scottsdale voters will now have a final say on Axon's project in a referendum vote, a situation that has Axon CEO Rick Smith talking about uprooting the company and moving to another city . Sign up here for the Phoenix Business Journal's free newsletters, and download our free app for breaking news alerts.
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