Queen Camilla , Princess Eugenie and Zara Tindall gave Cheltenham Festival a very royal welcome as they arrived for 'Style Wednesday'.

They joined a rather chilly Cheltenham for day two of the festival - traditionally dubbed Ladies Day - but renamed last year after the show announced they would hand out fashion awards to both men and women.

The now-named gender-neutral Style Wednesday sees punters go the extra mile to impress with their glamorous ensembles - and those representing the royal family certainly did not disappoint.

The three royals appeared to be matching, all wearing various shades of burgundy in a display of unity, while first cousins Eugenie and Zara posed for photos together.

Meanwhile King Charles 's niece Zara Tindall shared a passionate smooch with her husband Mike as they arrived at the event.

The royal equestrian, 42, opted for a Laura Green AW25 wool pinstripe suit with leather detailing and a pop of colour, as a burgundy turtleneck peeked through her blazer alongside a Strathberry bag - with a stunning fascinator to match Eugenie's.

Princess Eugenie , 34, joined by her husband Jack Brooksbank , was on the same royal style memo as Zara, donning a double-breasted blazer in the same colour as Zara's high-neck, and adding a Tudor-style hat.

The pair were spotted deep in conversation as they made their way to the course.

Their aunt Queen Camilla, 77, appeared in beaming spirits as she arrived in a more muted display, with a tailored coat paired with a burgundy leather bag and stunning faux fur-rimmed hat from Lock&Co.

Camilla looked elegant for her surprise visit, adding her double pansy brooch to her coat, and black suede boots - believed to be from Russell and Bromley.

As joint patron of the Jockey Club, she will later on present the trophy to the owner, jockey and trainer of the The Queen Mother Champion Steeple Chase.

And she was joined by her son, Tom Parker Bowles, as she watched the Turners Novice's Hurdle.

Eugenie was also greeted by James Haskell, a known close pal of Mike, and who went public with his new Big Brother star girlfriend Sara McLean after his split from Chloe Madeley last year.

According to the festival's website, Style Wednesday 'celebrates both the thrill of racing and the art of fashion', with attendees interpreting the dress code in a multitude of colourful ways.

Some made a statement with bold headpieces in bright colours while others donned mini skirts with long boots, showing a hint of leg, despite snowfall in Cheltenham in the early hours of Wednesday morning.

Racegoer Lisa Luse was striking in her neon green ensemble, comprising an open coat, a purple dress, matching heeled boots, and a darker green belt to cinch her waist.

Coordinated leopard print looks, tartan print ponchos, statement bags, and faux-fur lined coats were all on display, as glamorous attendees also wore big smiles while posing for photographs.

British designer Jade Holland Cooper looked chic in a black-and-white houndstooth co-ord set, comprising a blazer and long, fitted skirt, worn over a crisp white shirt and a thin tie.

She added an elegant fascinator to complete her look.

Also in attendance was former England rugby union captain Mike's teammate and friend James Haskell, who was joined by his new girlfriend Sara McLean.

Haskell and his ex-wife Chloe Madeley announced they were separating after five years of marriage in October 2023.

She added an elegant fascinator to complete her look.

For 30 years, Cheltenham's Style Wednesday was fondly referred to as Ladies Day before being rebranded in 2024.

Day two of the prestigious four-day event is known for attracting a host of royals and celebrities alike as they show off their sartorial prowess while enjoying a day out at the races.

However, the gender-neutral shift from Ladies Day to Style Wednesday was made two years ago, when a spokesperson for the Cheltenham Festival said the move was a bid to promote sustainable or slow fashion .

'This year we re-launched day two of The Festival as Style Wednesday to celebrate "fast horses, slow fashion", encouraging racegoers to make more sustainable fashion choices, showcasing their unique and personal style, and to share the stories behind their amazing outfits with friends, family and on social media,' they explained.

As part of the Style Wednesday festivities, the spokesperson said, both men and women can compete in the Slow Fashion Style Awards that replaced the erstwhile 'Best Dressed Competition' on Ladies Day.

This year's Style Wednesday kicked off after boozy revellers brought the curtain down on Day One with a night of partying.

Drinks were flowing as ebullient racegoers were spotted dancing in the streets, singing along with one another, and posing for photographs while toasting pints.

Earlier in the day, fashionistas descended on the course in Gloucestershire with many putting a vibrant and colourful twist on the rural staples of tweed and fur.

Anxious to prove they can hold their own against the fashionable displays seen at Ascot and Aintree each year, racegoers dressed up in statement suits, knee-high boots and fur-trimmed hats and capes.

Perfectly coiffed women donned eye-catching prints, thigh-skimming dresses and eye-catching wide leg trousers as they arrived in their thousands to take in the first day of the action.

But not to be outdone by their female counterparts, some men added a touch of flair and opted for brightly coloured suits.

When it came to headwear, there was a sea of stylish trilby hats coming through the Festival's doors, with others opting for striking feathered fascinators.

Check ensembles seemed to be the order of the day, with many guests opting for patterned jacket and trouser combos or mini skirts and blazer dresses.

Revellers were joined by VIPs including the King's niece, Zara Tindall , fashion designer Jade Holland Cooper and TV personality Georgia Toffolo.

Zara, 42, looked effortlessly elegant in her monochrome ensemble as the royal equestrian donned Fairfax & Favour's Victoria double-breasted wool coat with big gold buttons.

Zara, who was named the luxury brand's official ambassador earlier this month, matched her outerwear to a navy ruffled shirt and a pair of wide-leg trousers.

She paired them with Fairfax & Favor's Chiswick Heeled Quilted Ankle Boots and leather gloves.

Zara was previously seen carrying the luxury handbag at a charity event in London last month.

She also added a pair of tortoise shell sunglasses and elegant gold earrings to tie her look for the first day of Cheltenham together, as the King's niece appeared fresh-faced and excited for the day's event.

She kept her makeup to a minimum, allowing her flawless complexion to shine through a sheer layer of foundation while opting for a soft, smokey eye look and a swipe of nude lipstick.

Using data going all the way back to 1990, the machine has analysed every winning horse at Cheltenham while including a variety of factors such as age, betting position, past results and trainer records.

An algorithm then attributes a score of between 1 and -1 depending on how well each horse matches the winning characteristics.

The characteristics are then used to identify the horses most likely to win each race at this year's festival - but it is bad news for favourites.

While the eight-year-old missed the 2024 edition of the festival, it beat Lossiemouth at Kempton in January and remains unbeaten with eight Grade One victories.

In another of the first day's top races - the Arkle Challenge Trophy Novices' Chase - Majborough has also been tipped for victory.

Anyone looking to back an outsider may be best placed hedging their bets on the Supreme Novices' Hurdle, which is scheduled to get underway at 1:20pm on Tuesday afternoon.

At 12/1, Workhead has been predicted to beat odds-on favourite Kopek Des Bordes (5/6) in the first race of the day.

The supercomputer also predicts that Crebilly will beat The Ultima Handicap Chase favourite The Changing Man, which is pencilled in for 2:40pm.

However, the biggest upset could come in the Mares Hurdle, with the algorithm predicting champion Lossiemouth at 4/5 to lose out to Jade De Grugy at 5/2 .