How much will the deal cost? The terms haven't been revealed, but Finance Monthly reported Riley received $600,000 from the Chicago Bulls in 1998, when they completed their second three-peat. Adjusted for inflation, that's over $1.16 million as of December 2024.

The NFL clearly has that type of money to spend, and Riley has said he donates most of the trademark money to charity anyway. So it seems like a small price to pay, proverbially if not in practice.

Either way, it sounds like the Chiefs will be able to wield the term "three-peat" freely. Now all they have to do is make NFL history on Sunday.