Mike Florio and Chris Simms evaluate how long Patrick Mahomes will ride out his NFL career and if there could come a point where he puts his family first and has “his glass full” with success.

Snapchat is Super Bowl bound.

The social platform announced the launch of its NFL Creator Program, which it hopes will give Snapchat users who are passionate about sports a more behind-the-scenes look at the big game day.

"Creators including Katie Austin, Ross Smith, Jack Mancuso, and Treasure Wilson will capture and share their unique perspectives through content posted to Stories and Spotlight, giving Snapchatters a behind-the-scenes look at all the action," Snap wrote in a news release. "They’ll also bring the magic of augmented reality to life by using innovative AR Lenses created in partnership with the NFL, giving fans an exciting new way to experience the game across their channels."

Mike Florio and Chris Simms explain how the mix of veteran leadership and coaching continuity have been key to keeping the Chiefs hungry.

President Donald Trump is headed to New Orleans to watch the Chiefs and Eagles face-off, marking the first time a sitting U.S. president will attend a Super Bowl.

“Extensive planning and coordination have been in place to ensure the safety of all attendees, players, and staff,” Secret Service spokesman Anthony Guglielmi told the Associated Press. “Security measures have been further enhanced this year, given that this will be the first time a sitting President of the United States will attend the event.”

He is also expected to sit down with Fox News’ Bret Baier in a pre-taped interiew will air in the 3 p.m. ET hour of FOX’s pregame coverage.

NBC’s Joe Fryer runs through the Highs and Lows of the week on Sunday "TODAY" including the Philadelphia Eagles surprising a fan who was injured in the New Orleans terror attack with 2025 Super Bowl tickets.

The halftime show is looking like a Grammy-winners only affair.

Kendrick Lamar, who won five Grammys at last weekend's ceremony, will be joined by fellow Grammy-winning singer Sza during tonight's performance.

SZA appeared on Lamar's recent album “GNX." Viewers can likely expect to hear a few of the songs she was featured on, including “Gloria” and “Luther." The two also collaborated on the Oscar-nominated “All the Stars” and “Doves in the Wind.”

The performance is somewhat of an unofficial kickoff to a 19-city North American tour that the two will co-headline this spring and summer.

Super Bowl 59 will broadcast nationally on Fox.

It will also be streamed on Tubi, the network's free streaming service, and Fubo. Both are offering a free trial to new subscribers.

After the biggest year of his professional career — which resulted in five Grammy Awards for his iconic Drake diss “Not Like Us” — rapper Kendrick Lamar will take the biggest stage in America when he performs at the Super Bowl on Sunday.

Lamar’s performance, which will also include singer SZA, is highly anticipated after he dominated both culture and music charts for much of 2024. And the people who helped put him onstage aren’t shying away from the hype.

“Everyone will agree this is a halftime show like none other in Super Bowl halftime history,” Jesse Collins, the executive producer of the show, told NBC News. “The creative concept is really something brilliant, spectacular and special. In all of our years of doing this — and I think every show that we’ve done has been amazing — but I have never seen an artist take this creative approach to it.”

Kickoff between the two teams is at 6:30 p.m. ET.

A tailgate concert at the Superdome is scheduled for just before the game begins at 4 p.m. ET.

NBC News' digital team will be providing live updates all day, so follow along here.

Caesars Superdome in New Orleans is gearing up to welcome thousands of football fans for today's game.

The official account for the space shared a throwback post on Instagram of Super Bowl XX, which took place at the “Louisiana Superdome” in 1986.

That year, "guest attendance was 73,818" for a game between the AFC’s New England Patriots and the NFC’s Chicago Bears, according to the post.

This year, NOLA is ready to play host once more.

The NFL said it's removing the words “End Racism” from the end zones at Caesars Superdome in New Orleans ahead of today's Super Bowl.

Instead, the field will have stencils of the phrase “Choose Love” as the Kansas City Chiefs take on the Philadelphia Eagles, NFL spokesman Brian McCarthy said in a statement on Tuesday.

Throughout the 2024-2025 season, NFL teams have advertised pro-diversity slogans at their stadiums and on their uniforms. The field stencils have been a part of the league since 2020, McCarthy said.

The NFL said Tuesday that it would only have stenciling of the phrase “Choose Love.” Sunday’s game will now be the first Super Bowl since February 2021 that “End Racism” will not be included in an end zone stencil.