The Future of an Instant Beer and Cocktail Machine is Now
Let’s play a little list game here- Coffee, tea, beer, Keurig. Which one does not belong? Up until now the answer would be beer, but it’s 2017, the future is now! Beer, coffee, and tea all belong together in a “K-cup” in your kitchen. Keurig and the maker of Budweiser are teaming up to bring an “in-home alcohol drink system.” You heard us correctly...instant beer!
Keurig Green Mountain, Inc. and Anheuser-Busch InBev entered into a joint venture with the focus on research and development for the future of pod in-home adult beverages.
“We’re thrilled to be moving forward with this joint venture and look forward to working closely with the Keurig Green Mountain team to explore the possibilities of what we can achieve together,” said Nathaniel Davis, CEO of the new venture. “We can’t wait to get started.”
We can’t agree more. The idea of always having a pod in your cabinet and a “keg” on your kitchen counter has us very excited. Beer on tap with just a press of a button! But they aren’t just looking into just a Keurig for beer, they want the device to do so much more. Be ready for a range of all adult beverages, including beer, spirits, cocktails and mixers.
Cheers to the future of Keurig happy hour from the comfort of your own home.
