New packs of crayons represent over 40 skin tones.
Crayola announced the upcoming release of a new set of crayon colors. The special "Colors of the World" packs feature colors designed to represent over 40 different skin tones to mirror the vast array of skin tones, because "every child should be able to creatively and accurately color themselves into the world they see around them."
"With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance," said Crayola CEO Rich Wuerthele in a press release. "We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves."
Crayola spent eight months researching and working with the CEO of MOB Beauty Victor Casale to create crayon colors that authentically reflect the color palette that makes up a variety of global skin color shades. Casale has worked for over 30 years in the makeup industry and has extensive experience creating foundations for skin colors from across the world.
Courtesy of Crayola
"I have spent my life trying to create truly global shade palettes because I know what it's like to be with a person who has finally found their exact match. They feel included and recognized, and I am hoping every child who uses these crayons and finds their shade will have that feeling," says Casale of the project. "Growing up, I remember mixing the pink and dark brown crayons to try and make my shade, so I was thrilled when Crayola asked for my help to create the Colors of the World crayons."
The new color palette will come out in July, near the school supply shopping season, and each crayon pack will come with a reference chart on the side panel. All the crayons will come wrapped in a gradient skin tone label and have realistic color names such as Deep Almonds, Light Golden, and so forth, to help children find a color they identify with easily. The color names will be written in three languages; English, French, and Spanish.
The 32-count pack will feature the 24 new colors, as well as four hair and four eye colors, and will be sold exclusively at Walmart. The 24-count pack can be preordered through www.crayola.com.
This is great news for children who love to color and create pictures that reflect what they see and who they are more realistically. Let us know what you think and share your favorite Crayola color in the comments section.