The second of two large-scale Van Gogh exhibits is headed to D.C.

Have you been seeing the recent Van Gogh exhibit ads? Mind what you click on, because there are actually two Van Gogh exhibits!

The first, Immersive Van Gogh, started in Toronto last year and also opened in Chicago in February of this year. According to WTOP News, it will be "launching in six locations across North America: Chicago, Dallas, Los Angeles, New York, San Francisco and Toronto." Notice there's no mention of DC—so why have you been getting ads for it?

That's because there's a second immersive Van Gogh exhibit—Van Gogh: The Immersive Experience. This second exhibit is produced by Exhibition Hub and sold through the ticket vendor Fever, which "promotes U.S. locations in Atlanta, Boston, Dallas, Houston, Miami, New York and Philadelphia, as well as D.C., where tickets went on sale Friday for a “secret location” to be announced in 14 days." 

"Since 2017, we’ve done it in over 18 cities over the world,” Exhibition Hub CEO Mario Iacampo told WTOP, "And every time we present it, we add something."

Van Gogh: The Immersive Experience actually came after Immersive Van Gogh, which was "created by Italy’s Massimiliano Siccardi, who for 30 years has been pioneering immersive exhibitions in Europe seen by more than 2 million visitors in Paris." But like the Immersive Van Gogh, "It features a 20,000-square-foot spectacle with 360-degree projections of Van Gogh’s most iconic works on 15,000-square-foot screens using more than 60 projectors."

Iacampo said, "We wake up in the morning to the sound of roosters and we’re in Van Gogh’s bedroom that he painted. We come out and travel through the city of Arles. We stop time to time where we see the scene that sparked Van Gogh to paint a certain scene."

As the tagline cheerfully proposes: "Have you ever dreamt of stepping into a painting? Now you can!"

For further questions regarding Van Gogh: The Immersive Experience, you can email either [email protected] or [email protected].

Will you be attending the exhibit? Let us know in the comments!