Regal's 4DX theater literally brings the movie effects to you.
Picture this: you're watching the next Conjuring Universe horror movie in the theater, and on the screen, the hero is running through a foggy forest from the latest incarnation of Annabelle. You swear you can smell the woods and feel a light mist on your skin. The hero trips (as they always do) and falls, your chair jolts, and you jump about 10' in the air. Could you really have felt all that?
Yep. The brand new Regal UA Denver Pavilions 4DX theater is ready to put you right in the action. This rare specialty theater opened in Denver earlier in July and is one of only a handful of theaters offering an immersive viewing experience that puts you in the movie.
"4DX equipped auditoriums employ motion-enabled chairs, which create strong vibrations and sensations, as well as other environmental controls for simulated weather or other conditions, such as lightning, rain, flashing (strobe) lights, fog, and strong scents," says regmovies.com. "Effects surround the viewer to create a multisensory experience, immersing movie fans in an unforgettable cinematic event."
The theaters are possible thanks to a partnership between Regal Cinemas and CJ 4DPLEX, a South Korean company which opened similar theaters in California and is planning more this summer. The partnership also paved the way for CJ 4DPLEX's ScreenX Theaters, which features a 270-degree wraparound screen.
"4DX is widely considered to be the biggest innovation in cinematic technology to date," says regmovies.com.
Not all movies are available in the 4DX screening type, but the Regal UA Denver Pavilions are offering several showings of The Lion King in 3D 4DX. Hopefully, it doesn't zero in too much on the Eau de Pumbaa. Though the theater does warn to be ready for possible "strong smells" in its movies, so the infamous herd of wildebeests could take on a whole new level for your nose. Just kidding, here is what CJ 4DPLEX says about the effect of the movie.
"4DX Theater once again turns into the Pride Lands with the exotic and fun ‘Savanna Riding’ – rumble and roar of African wildlife will knock on your heart through 4DX motion chair beats. The upbeat rhythm of the motion chair in the action shots of Simba running through the jungle and striding on the famous Pride Rock will arouse movie fan’s nostalgia from classic Lion King Musical. You can expect the impressive and unique ‘Cine-Musical’ experience."
Check out what the 4DX experience is like in this Instagram post from CJ 4DPLEX.
What do you think? Have you been to a 4DX theater before? Sound off in the comments below.