73-year-old tradition is all about spreading the love. 

Loveland wants to help you show loved ones how much you care. Whether friends or family, you can send them a valentine with a special love-themed postmark and message from the Sweetheart City. This sweet service has been a love-at-first-sight service for people all over the world, with more than 100,000 valentines being sent from the Front Range town every year.

It takes over 50 volunteers who work for several weeks to get each letter they receive stamped with the special postmark, called a cachet, and off to the post office. Each year, the cachet features a different verse and different artwork. This year's cachet stamp was designed by Corry McDowell. It includes the following verse written by Marjean Carpenter: "The heart of Loveland is joyfully sent to you. Let love be remembered in all that you do."

In addition, the Loveland Chamber of Commerce also has annual Valentine's Day cards for sale. The card was designed by Larry Starck and depicts the rich history and culture of the Sweetheart City. The Valentine card verse, written by Jeani Bork, is "The City of Loveland is known for its art. Grander than that is its tag 'Sweetheart'. Hugs and kisses are being sent your way. From our city, with love, on this Valentine's Day."

Valentine cards can be purchased online at loveland.org for $5, at the chamber, Loveland Visitors Center and other local retailers.

Courtesy of Loveland Chamber of Commerce (Instagram)

Courtesy of Loveland Chamber of Commerce (Instagram).

If you are smitten with having the special postmark on your own letters of love, send your pre-addressed, pre-stamped valentines in an enclosed, larger 1st Class envelope addressed to:

Postmaster - Attention Valentines 
446 E. 29th St., Loveland, CO 80538-9998

Once received, valentines will be removed from the larger envelope and stamped with the cachet before being re-mailed to the intended recipient.

In order to ensure delivery by Valentine's Day, all international mail must be received in Loveland by Feb. 1, all U.S. mail must be received by Feb. 7, and all Colorado mail must be received by Feb. 9. In addition, Colorado residents can drop off Valentines at the Loveland Chamber of Commerce, 5400 Stone Creek Circle, Loveland, CO. 80538 or at Loveland post offices by Feb. 8.

In addition, don't miss the newest lovely Valentine's events in Loveland this year, with the Sweetheart Festival from Feb. 8-9 and the LOVE Lock sculpture that lets you lock your love for eternity!

How will you be celebrating Valentine's Day with your sweetheart? Let us know in the comments below.

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