San Francisco-based food company 'Just' is working on a slaughter-free meat product to be released by the end of 2018.
At the current global rate of meat consumption, demand will far exceed supply in the very near future. Just -- a food company in San Francisco -- thinks they have a solution.
As a gardener, I do this all the time with plants. I'll take a cutting from a friend, stick it in a jar of water, and plant it in some dirt once roots appear. We've all sprouted sweet potatoes and re-grown lettuce or green onions to see if it would work, right? Apply that concept to meat and you've got the basic premise of what Just is trying to accomplish.
How are they doing it?
By taking cells from a single chicken feather, the company created a plant-based growth medium to cause the cells to multiply into chicken meat. This is what would happen naturally in a fertilized chicken egg, when you think about it, through the natural growth process of a chick in an egg. Click here to watch a video about the development of this project.
How is this relevant to me?
The whole idea of cultured or lab-grown meat is bound to create controversy. Generations of farming will certainly not go quietly into the night. That said, meat-eaters of the world have grown increasingly aware of the source of their meals and seem to be seeking out more humane and earth-friendly products at the grocery store. Better to read up on your options now to be a well-informed consumer later. If everything at Just stays on track, the company hopes to release its slaughter-free, "clean meat" by the end of 2018.
Courtesy of Just
To read more about the slaughter-free meat products being developed at Just, visit their website. They have a whole line of plant-based products you might also like to try!
What do you think about all of this? Would YOU eat slaughter-free meat?
Yes--bring on the guilt-free nuggets!
No--I don't trust anything grown in a lab.
Not sure--I'd need to think about this one.