You will soon have two ways to shop!
If you’ve had trouble making it to HomeGoods during the pandemic, we have some good news for you. The parent of HomeGoods, TJX Companies, announced in a quarterly earnings call that it would be adding e-commerce sales to the HomeGoods website sometime in 2021. Two of TJX’s brands, Marshalls and TJ Maxx, launched e-commerce sites in the past year.
The retailer is one of the thousands of companies hit by lower traffic due to the pandemic. Businesses around the country had to work quickly to add e-commerce to their websites to salvage all the sales they could. TJX closed most of its stores around the world and reopened with strict safety and sanitation protocols in the summer of 2020.
The inventory offered online is still just a fraction of the goods available in-store. Purchases made online at Marshall's and TJ Maxx can be returned to local stores. HomeGoods even encourages its customers to share finds on social media with the hashtag #homegoodsfinds.
Most Homegoods stores now offer delivery on larger items, like furniture and rugs.
HomeGoods primarily sells kitchenware, linens, furniture, and other home accessories. All of TJX Companies stores closed for different periods of time when the pandemic started back in March of 2020.
Despite closed stores and lower foot traffic, TJX’s earnings per share in the third quarter were $.71 versus $.68 per share in 2019. Strong sales were led by beauty, home, and activewear. Adding e-commerce to HomeGoods.com is part of the company’s plan to boost its home category. The company also operates HomeSense, a store with a larger inventory of furniture and home decor, and Sierra, an e-commerce site that sells outdoor gear and clothing.