The All-American Kia Telluride.
As I sit here typing this, I'm looking at the birthplaces of the various items that surround me. My jacket, "Made in El Salvador"; my computer, "Made in China"; my watch, "Swiss Made" – it's clear that on any given day we're draped with pieces from all over the world. So does it really matter where our cars come from? Well, it depends on who you ask, but I think so. And here's why.
In a fiercely competitive industry, it's a little extra icing on the cake. We live in a world where most new car brands are reliable enough (note that I said "most") and they do what we want them to. Thus, it's up to the car companies to win your business over via extra capability/performance, design, and branding.
The Kia Telluride is an excellent example of doing all three of those things well. Not only is it praised by journalists for its function and refinement, but it also looks great in the scenic outdoorsy photoshoots, and knowing that the manufacturing of the Telluride helped employ 2,700 people in Georgia makes it easier to tie-up the $31,690-or-more it takes to get behind the wheel.
In a survey of a 1,000 licensed drivers performed by Cars.com, 83 percent of them agreed where a car is built directly affects the economic impact of the area. However, seven out of 10 people in that same control said that other factors surpass the economic impact in their purchasing decision.
Luckily for the Telluride, it should check a few boxes, including the "made" in the USA factor, but is it enough to inch buyers away from other brands? We'll have to wait and see.
What are your thoughts? Do you care where your car is made? Why or why not? Let us know in the comments section!