Retailer is the first to set aside shopping time for those most susceptible to the coronavirus.
Dollar General is implementing what it is calling "Senior Hour" to help the most at-risk population for coronavirus get the supplies they need.
Dollar General Corporation announced plans to dedicate the first hour of each shopping day to senior shoppers, as well as close stores an hour earlier than usual beginning March 17, 2020.
“In keeping with our mission and our ongoing commitment to serve our communities, we are dedicating the first hour of each day to seniors. We appreciate our customers’ understanding of our decision and request they visit our stores later in the morning to allow at-risk populations the ability to purchase the items they need at affordable prices,” said Todd Vasos, Dollar General’s CEO.
While it is not a requirement, the grocer is strongly encouraging non-senior shoppers to plan their trips after the first hour of the day to allow seniors a chance to purchase the items they need and want while avoiding busier and more crowded shopping periods.
“During these unprecedented times, Dollar General is diligently working to meet the ongoing needs of our customers and communities. We are proud to live our mission," said Vasos.
In addition, Dollar General, like many other grocer chains, will be amending its hours to allow employees extra time to stock needed items, as well as to allow them to take care of themselves and their families.
"Dollar General remains committed to providing customers and employees with a safe, clean and pleasant shopping environment at all stores and seeks for customers to feel confident when shopping," the grocer said in a statement.
Dollar General operated 16,278 stores in 44 states, making it a pretty big deal that it's the first retailer to provide special shopping time for those most affected by COVID-19. Several other retailers, such as Walmart and Target, have amended hours to keep up with demand.
Are you a Dollar General shopper? What do you think about the Senior Hour proposal? Let us know in the comments.