With the right marketing campaigns, businesses can succeed amid a global pandemic.

COVID-19 has permanently altered the way we do business, especially marketing. Ever since coronavirus became part of daily conversation, companies all over the country in all industries have had to make many hard and fast pivots in order to stay afloat. As a result, marketing campaigns of all types have had to be altered—and quickly—just to keep up with the unpredictable social tides. If you're struggling to find the best course of action for your business during COVID-19, give these marketing tips a look.

Meet Your Customers Where They Are

We are more reliant on digital devices in order to stay connected to both loved ones and co-workers, so creating an SMS campaign to alert your customers of any sales, company updates, or new products or services is an excellent route to take. If you have the funding, invest in OTT (over-the-top) advertising to get the attention of consumers as they stream their television programs. Reaching out via email may not be the ideal choice as many work emails are no longer functioning due to furloughs, layoffs, or complete business shutdowns.

Refresh Your Web Content

In a country so dependent on of-the-minute news, you absolutely need to update business hours, phone numbers, locations, sanitization measures, mask requirements, temperature checks, etc. to keep your customers aware of how your business is operating. On top of this, search engine robots will be able to rank you appropriately for what functions you perform and that you're still up and running.

Update Imagery to Reflect Social Distancing and Mask Use

While your pre-COVID-19 images may depict a happy group of friends in a crowded theater, it's time to retire those pictures in favor of masked individuals and a generous amount of space in between them.

Show That You Care About Making a Difference

Kindness goes a long way, especially now. Letting customers know that you're making strides to dedicating care and attention to them at their lowest will go a long way when society goes back to "normal". If you need an excuse for feel-good marketing campaigns, here's your chance. There's no need for aggressive marketing campaigns or scare tactics, particularly when blood pressures across America are at an all-time high. 

Step Up Your Social Media Presence

Social media use is higher than ever which means your marketing campaigns will garner more attention when leveraged correctly. This is an excellent route to advertise discount codes, new merchandise and services, and on-brand messaging to boost awareness. 

Consider Going Back to School

It doesn't hurt to learn the latest marketing techniques, particularly when so many marketing master's programs are now available online. With many social events nixed and remote work the new normal, it's the perfect time to go back to school and invest in yourself. Going back to school not only provides a welcome distraction but also connects you with interesting individuals who can help open doors to new ideas and concepts to help you in your own job.