The store's new look will help shoppers better navigate the omni-shopping experience.
Walmart looked through a customer-centric lens as it redesigned the look and feel for nearly 200 stores by the end of the fiscal year. Another 1,000 stores will receive the facelift by the end of the next fiscal year.
"By creating a system that acknowledges our app navigation from beginning to end, we create an optimized omni experience for both customers and associates," says the company.
On September 30, Walmart released details surrounding this redesign boasting its approach for an "omni-shopping experience," a seamless experience whether shopping online, via telephone, or in a brick-and-mortar store.
Walmart Looked Outside the Box (Well, Outside the Store) for Inspiration
As a leading retailer, Walmart has been transitioning its approach for several years now. Executives looked outside stores to unique places for ideas as they reimagined what they could offer.
Airports are experts at moving great quantities of people quickly with their wayfinding systems. Walmart is implementing similar systems in its stores with store directories, navigation efficiencies, and bold signs for key areas (DAIRY, ELECTRONICS, etc.). They claim to have perfected product placement while intentionally showcasing key products.
The stores also have listened to customers' feedback of the redesign in select markets.
"We’re always listening to our customers and innovating our in-store, online and mobile experiences to meet and exceed their expectations. We want their time with us to be enjoyable, and we’re working hard to create ways for them easily toggle between shopping channels – or use them together."
Walmart recently redesigned its website and app and is impending much of the same colorful iconography for a consistent, omni-shopping experience. Gone are the days of leisurely browsing through aisle after aisle, customers are focused on finding certain products among the 120,000 shelved products available on a given day.
Technology at Customers' Fingertips
The Walmart app will play a key role in continuing the seamless, omni-shopping experience.
Customers will be able to use Scan & Go, within the Walmart app, at select stores to manage their own checkout. The app allows customers to scan products as they shop and pay via the app, while skipping the checkout line.
Walmart stores will include self-checkout kiosks as well as contactless payment solutions, including Walmart Pay, to limit contact between associates and customers.