Karrikins Group shows why having a purpose guides your organization towards achieving your goals.

If you're not living and working with purpose, then what are you doing? Going through the motions to check a few boxes is not enough in today's business environment and when companies fail to craft a purpose for what they do, trust and meeting benchmarks begin to crumble.

Karrikins Group is an organization built on strategic business transformation. With all the shakeups and pivots caused by COVID-19, many business leaders' heads are spinning to identify what will make a successful future. Karrikins Group teaches a system known as "purpose alignment."

In their words,

"Purpose alignment is about ensuring that mindsets, behaviors, and environments are set to deliver on the impact you want to have in your community, your industry, your business, and with your employees. It guides decision making at all levels of the organization and provides a way to hold people accountable to appropriate behaviors and outcomes. Many companies use a concept of purpose to market their products without ever actually doing anything internally to authentically deliver on it."

women at work

Karrikins Group put together a purpose-alignment quiz that will help you understand whether or not your business has a true-blue purpose that everyone in your organization understands and strives for.

1. Was the purpose developed collaboratively with a broad cross-section of your organization? 

Yes    No   Maybe

2. If you asked 5 senior leaders to articulate your organization's purpose, would they say similar things?

Yes    No   Maybe

3. Do you think people believe your organization's purpose is more than a marketing or brand asset?

Yes    No   Maybe

4. Does your incentive structures support people behaving in ways that deliver on purpose?

Yes    No   Maybe

5. Does your senior leadership team routinely evaluate the impact the organization having relative to purpose and report out on those findings?

Yes    No   Maybe

6. Is it easy for people in the organization to see a connection between strategy and investment decisions and your organization's purpose?

Yes    No   Maybe

7. Do you personally feel proud of the work you are doing to deliver on your organization's purpose?

Yes    No   Maybe

8. Do you feel proud of the work others around you are doing to deliver on your organization's purpose?

Yes    No   Maybe

9. If your purpose changed tomorrow, would employees care?

Yes    No   Maybe

10. If your purpose changed tomorrow, would significant investments, priorities, and resource allocations have to change?

Yes    No   Maybe

If you answered "yes" to seven or more of the questions, it's clear that leadership is focused on purpose-alignment. If you had a combination of seven or more "yes" and "maybe" responses, it's likely that your purpose is stated but not exactly being adhered to in decision-making. If you answered "no" to four or more of these questions, then it could be that your purpose is solely for brand image and not part of your mission. For those who had responses all over the board, your organization likely has a purpose that serves your organization well externally, but no one is using it as a guideline for making decisions. 

Making positive changes in a business can be challenging, but with Karrikins Group it doesn't have to be. If you think that your business could benefit from the help of Karrikins Group, contact them today to get on your way to a purpose-driven business.