Missing all the action? AMC is ready to bring you back to the world of movies!
After five months of no movies and entertainment, AMC has announced they are ready to bring moviegoers back to their big seats, loud sounds, and giant screens.
According to a letter from AMC CEO, Adam Aron, the company will open theaters in a three-phase process. The first phase will open more than 100 theaters in the United States on August 20, and the second will then open about two thirds of their U.S. theaters no later than September 3. The remaining one third of AMC locations will only open after the company receives further clearance from state and local officials.
Aron stated that “nothing is more important to AMC than your safety, and your confidence in us to do what is right.” Therefore, the company has been consulting with experts from The Clorox Company and Harvard University’s School of Public Health to ensure their theaters open with the safest initiatives. AMC has also already opened more than half of their theaters in Europe and the Middle East without incident, and plan to open all of these locations by August 26.
The safe and clean initiatives AMC plans to enforce during its reopening include:
- Social distancing throughout the theaters
- Limited seating capacity in the auditoriums to give added space
- Enforcement of masks for all guests and employees
- Hand sanitizers and disinfecting wipes throughout the theaters
- Continuous cleaning and disinfecting in all high traffic areas
- Extra time between shows to clean the auditoriums prior to each screening
- Cleaning of auditorium and seats daily using sophisticated electrostatic sprayers
- Increased fresh handling and use of upgraded MERV 13 air filters
- Use of high-tech HEPA vacuums
- Reduced cash handling at box offices and concession stands
- Introduction of online mobile ordering so that you don’t have to stand in line for food or drinks
To see more information about the status of your favorite AMC location, go to their website or mobile app starting mid-morning August 14.
Deals and Promotions to Bring You Back to the Movies
To welcome back movie-goers, AMC is providing deals of a lifetime. On opening day, AMC is offering "movies in 2020 at 1920 prices." That means you can see a movie for 15 cents a ticket!
AMC is also bringing back $5 (plus tax) classic movies starting August 21. They are also offering $5 food and beverage specials to help you relax while watching some of your favorite films.
If you’re an AMC Stubs member, you will also earn double AMC Stubs points for all eligible purchases made from the day the theaters open until October 31, 2020.
If you’re an AMC A-List Member, you will also receive a $10 bonus reward for being a loyal customer. This gift has been automatically loaded into your account and can be used on any paid tickets or food/beverage items over the next two months.
AMC is also highlighting some of the films that are set to release when their theaters open. Starting August 21 and leading up to the release of the film Tenet, the theaters will show a special 10th Anniversary edition of Christopher Nolan’s Inception that includes a special message from Chris and a sneak preview of Tenet.
How to Renew Your AMC A-List Membership
AMC A-List memberships were paused when theaters were closed and therefore you did not receive any charges on your credit card. Now, AMC is giving you an option of what to do with your membership when theaters reopen on August 20.
You can choose to resume your A-List membership any time between now and December 1, 2020. AMC will send you an email when your favorite theaters are open, and when you feel safe to return, you can simply visit your account to reactivate your membership.
However, on December 1, 2020, AMC will reactivate all memberships that are still paused. The company will send you a message prior to this reactivation date so that you can cancel your membership if you wish to do so.
Pricing Changes for A-List Members
Pricing for A-List members will also remain unchanged. AMC has also guaranteed that there will be no A-List price increase before late spring of 2021. To keep the program affordable, AMC Stub members will no longer earn AMC Stubs points for monthly or annual membership fees starting December 1, 2020. You will only earn points for individually purchased movie tickets and concession items.
Starting December 1, 2020, AMC is also changing their policy of providing any A-List program changes from 90 days to 30 days in advance in order to provide more flexibility to changing times.
According to Aron:
“We are navigating this proud 100-year old company through these unprecedented times. What this means for you is that AMC will be around for a long, long, long time to come… With our theatres now reopening, AMC can proudly look forward to entertaining and amusing you once again. Here’s to our next 100 years of making smiles happen at your local theatre. See you at the movies!”
So, will we see you at the movies? Leave a comment and let us know what you think about the reopening of AMC Theaters!