All parents think their kid is the cutest, but you could earn the official bragging rights from the popular baby food brand.

Gerber has launched its ninth-annual Photo Search contest, letting parents everywhere share their adorable kid pics to more people than their coworkers and a captive audience on social media. The contest, founded in 2010, helps the company choose its Spokesbaby for the following year.

Proud parents and legal guardians of children from birth to 4 years old have until Oct. 20 to submit their favorite photos. Simply post the photo on Instagram with the hashtag #GerberPhotoSearch2018 to give your child a chance to serve as ambassador of adorable.

And, while the bragging rights are certainly cool, the winner will also receive the ultimate grand prize of $50,000 and featured photos on social media and beyond.

“Every year, for our annual Photo Search, we choose the baby who exemplifies Gerber’s long-standing heritage of recognizing that every baby is a Gerber baby,” said Gerber President and CEO Bill Partyka. “Our 2018 Gerber Spokesbaby, Lucas Warren, was the perfect fit to represent the brand. Lucas was chosen out of more than 140,000 entries because of his expressiveness and his contagious smile. We’re excited for Lucas to now pass the torch to our 2019 Gerber Spokesbaby by serving as an honorary judge on this year’s panel!”

Lucas Warren, the 2018 Gerber Spokesbaby. Courtesy of Gerber (Facebook).

According to Lucas’ mom, “We have loved every minute of our experience with Gerber and are so proud and humbled by the love the world has shown our little boy. We look forward to meeting this year’s Photo Search winner and can’t wait to see where this incredible journey takes them, just like it has for us!”

To enter the photo search, upload and post your little one with #GerberPhotoSearch2018 on Instagram. For official rules, visit