The logo marks a digital age and was designed by Los Angeles-based athletes and celebrity designers.
Although the Los Angeles 2028 Olympics seems like lightyears away, the City of Angels Olympic and Paralympic committee is making moves to ensure the event goes on without a hitch.
The committee recently unveiled the LA 2028 Olympics logo, and it’s very different from the ones we’ve had in the past.
The logo includes the iconic L.A. symbol, but it remains ever-changing. The “L” and the “28” remain the same throughout the design, while the “A” constantly changes, revealing the personality and styles of the Los Angeles-based athletes and celebrities who designed the logo.
Some of these athletes include figure skater Adam Rippon, snowboarder Chloe Kim, gymnast Gabby Douglas, track and field medalist Allyson Felix, Paralympian Scout Basset, and boxer Chantel Navarro. The other celebrity designers include actor Reese Witherspoon, musician Billie Eilish, late-night host Lilly Singh, artist Steven Harrington, and graffiti artist Chaz Bojórquez.
"Los Angeles defies a singular identity, and there's not one way to represent LA," said LA28 Chief Athlete Officer and five-time Olympic medalist Janet Evans. "LA is what it is because of the people and the LA28 Games should represent that. The best way to capture the energy of Los Angeles and the Games is through a collection of voices. Los Angeles is an infinite canvas to pursue your wildest dreams and in 2028, thousands of Paralympians and Olympians will come to LA to chase their dreams on the global stage."
The logo represents the current digital age as well as the diverse voices of the Olympics Games. It was meant to establish the 2028 Olympic Games as a global platform to bring people of all walks of life together.
According to the LA28’s Chief Marketing Officer, Amy Gleeson, “We knew our emblem would have to be reflective of the spirit of L.A., but also look to the future. How do we keep something fresh and allow us to stay connected to people as we look to the horizon?”
She added, “There’s a lot happening right now and we felt it was important to be part of a conversation and the solution. We have a global platform to bring to life who we are and what we stand for as being an anti-racist organization.”
The committee worked with many Los Angeles-based companies to create the unique logo. They selected each of these partners based on their past experience with Gen Z and Millennials—people the committee believed represents the Olympics’ prime demographics.
“While our target is anyone who defines themselves as Olympic fans, we also wanted to foster a deeper connection with the audience who will be in their 20s and 30s when the games happen,” said Gleeson.
LA 2028 will be the third time that Los Angeles has hosted the Olympics and the first time that it's hosted the Paralympic Games. The International Olympic Committee decided to award the Summer 2028 games to Los Angeles back in 2017.
So, what do you think about the logo? And are you excited for the 2028 Olympics and for the Summer Games to be taking place on U.S. ground? Let us know in the comments!