The new subscription program is tailored for kids aged 2 to 10.

If you’re a parent of growing kid, you have probably uttered these words in reference to shoes, “What do you mean they don’t fit? We just bought them!” The people at Nike are aiming to help parents keep up with a new subscription program called the Nike Adventure Club. The new service lets parents pay a monthly fee and get shoes on demand whenever their child’s foot grows. The boxes also come with games and activity sheets to encourage kids to exercise.

The Nike Adventure Club is designed for kids aged 2 to 10, or shoe sizes 4C to 7Y. Parents and kids can choose from Nike and Converse shoes in a variety of colors and designs for both boys and girls. When your child outgrows a pair of shoes, simply return it, and Nike will send you a new pair. Unlike clothing subscription services that loan out pieces multiple times, returned shoes will be donated or recycled. The subscription service will also save parents from taking trips to the store searching for the right size.

“In providing footwear, we’re always trying to answer, ‘What do kids want?’” says Dominique Shortell, Director of Product Experience and Retention for Nike Adventure Club. “But an equally important question is, ‘What kind of experience are we providing for their parents?' We want to make shopping for footwear as convenient as possible for them."

Canvas sneakers

Nike Adventure Club pricing starts at $20 per month per child. Kids in the $20 plan can get a new pair of shoes every 90 days or four pairs of shoes in one calendar year. Upgrade and get six pairs for $30 per month or 12 pairs for $50 per month. Shipping is free and you can pause or stop your subscription any time. 

Would you use this service or do you prefer shopping for shoes in person? Tell us in the comments!