Let your stress out in a scream into Iceland's vast open spaces, you'll feel better. 

Frustrated people worldwide have felt exploration and angst at being stuck at home, loss of work, endless bad news cycles, and uncertainty over the COVID-19 pandemic. Iceland’s tourism department understands how everyone feels and wants to help out.

The department has welcomed frustrated and stressed out people from across the globe to share their loudest screams of exasperation with them, to be released back into the wilds of Iceland.

Iceland has already been running a campaign encouraging folks to hug trees if they're feeling lonely, and this new movement wants to help people de-stress and let some of that pent-up energy out. Recognizing that not everyone in the world has backyard access to vast open spaces of wilderness, they have virtually opened up the country’s amazing natural resource to the world.

“You’ve been through a lot this year and it looks like you need
the perfect place to let your frustrations out. Somewhere big,
vast and untouched. It looks like you need Iceland. Record your
scream and we’ll release it in Iceland’s beautiful, wide-open
spaces. And when you’re ready, come let it out for real. You’ll
feel better, we promise.”

Zoe Aston, MSC, a therapist and mental health consultant, says that scream therapy has been used as a tool for emotional release since the 1970s.

“The psychological response to wanting to scream lights up a part of our brains called the amygdala. The amygdala activates when we are under threat, something we have all experienced in the past few months," Aston said.

The concept is explained further in this video shared from the Iceland tourism office:

Those who would like to scream and upload it to be released into the Icelandic wilderness, or those who want to listen to other people's screams, can do on the campaign's website. Some tips for getting the most effective scream are also shared on the website, guiding those who need it on how to let it all out. 

  1. Consider the kind of scream you need. Some people use volume, curse words, breath, etc. 
  2. Stand with feet hip-width apart, knees bent slightly. Relax your shoulders, follow your instincts, and let your body help push out the pent-up emotions. 
  3. “Imagine a baby when it cries and screams.” Babies let it out from the gut, and you should do the same. 
  4. Take some deep breaths and relax, then scream. 

What do you think about scream therapy? Let us know what you think about this interesting offer from Iceland in the comments.