Starting in 2018, Red Rocks Amphitheatre will be implementing a new digital ticket purchase and seating process to improve access for fans with accessibility needs.

Things at Red Rocks Amphitheatre are about to look very different. According to venue management, a new digital ticket and seating process is being put in place in order to improve the overall experience for those with accessibility needs. The changes will come with the start of the 2018 concert season, February 1 -- and includes the six shows Red Rocks has already announced for its 2018 season. One of the major changes will affect the first four rows of the amphitheatre, including the handicapped-accessible seats, which are more likely to fall prey to fraudulently purchased tickets that are then resold on a secondary ticket market. Fans will only be seated with proper photo identification. Red Rocks is hoping that through AXS's Flash Seats digital ticketing system, secondary ticket markets will be prevented from selling. This system is being placed into other Denver venues like the Pepsi Center, and more recently, the Denver Convention Center -- Denver Comic Con 2018 is being affected by this digital ticketing process.
Other changes that will take place at Red Rocks (after February 1) include:
  • Flash Seats will be the only method of delivery for tickets in the first four rows of the venue.
  • Digital tickets will be delivered to the original purchaser's Flash Seats account.
  • Row 1 ticket holders will be required to confirm the need for accessible seating and must present a photo ID to be seated.
  • All members of the original purchaser's ticketed party must arrive together at the gates to gain entry.
  • Attendees arriving separately from the purchaser will not be allowed entry.
  • Only guests with Flash Seats, a registered Flash Seats ID, or Red Rocks Mobile App will be given entry. No paper or print-at-home tickets will be allowed.
  • Refunds may not be given for violations of the above terms and conditions.
Additional information can be found on Red Rocks' website. While this could be convenient for many, those who aren't as "phone savvy" as others might have a difficult time adjusting to this new digital ticket process. I'm not entirely sold on the entire process, especially since phone service at the venue can be pretty spotty. But, if it allows for more security and improves access for those with accessibility needs, then I can learn to live with it. What are your thoughts? Are you sold on this new digital system? Do you think it will be effective in eliminating the ongoing issues? Share your thoughts with us in the comments below, and let's get the conversation started!
Featured image courtesy of Red Rocks Park and Amphitheatre (Facebook page).

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