Last month the video games industry, with the help of a handful of Colorado developers, created the Humble Freedom Bundle to raise funds and awareness for social justice initiatives!The Humble Freedom Bundle is a charity game deal, organized by the online retailer Humble. For a donation of $30 or more, you could receive more than 40 games including rising indie titles, with all proceeds going to the ACLU, the International Rescue Committee and Doctors Without Borders. When the sale ended on Feb. 20, the Humble Freedom Bundle was the site's second best-selling bundle of all time. There were more than 200,000 copies sold, and the initiative garnered $6.5 million. Several games were developed by Colorado residents, including Hot Tin Roof: The Cat That Wore a Fedora. Colorado developers are seeing their users skyrocket due to the bundle sale. While the developers may not see any change in revenue, they know the funds are going to several good causes. Another game developer from Boulder, Serenity Forge, isn't new at shirking revenue for the sake of a good cause. President and CEO Zhenghua Yang told Westword that just last year three of his studio's titles were featured in a bundle that raised $160,000 for Planned Parenthood and the ACLU.
The resounding intent is to help make the world a better place, while sharing developer's art and skills with the masses. At the end of the day it's a win-win for companies and the initiatives they are supporting by being a part of the bundle.