And no, this isn't an April Fools' Day joke!

National Burrito Day is this Thursday, April 1, and Chipotle is gearing up in the best way possible! The popular chain is giving customers the chance to win either a free burrito or free bitcoin in a new contest, which is appropriately called "Burritos or Bitcoin."

The contest begins on April 1 at 9 a.m. (PT) and ends at 6 p.m. (PT) the same day.

The press release states that this "new interactive game" is a "playful ode to [CEO Stefan] Thomas's experience losing the login to his hard drive that stored $387 million in Bitcoin" and "Chipotle is encouraging fans to carry out a mock 'chiptocurrency' rescue mission and crack the code on its digital wallet."

So, how exactly does the contest work?

Each customer/player will have 10 attempts to guess a correct six-digit code for a chance to win either a free burrito or up to $25,000 in Bitcoin. If players are unsuccessful in their 10 tries, Chipotle says that they may still be surprised with a special offer. Play "Burritos or Bitcoin" online.

Chipotle has broken down how the prizes will be distributed:

  • 10,000 fans will win 1 free burrito
  • 50 fans will win $500 in Bitcoin
  • 3 fans will win $25,000 in Bitcoin

"National Burrito Day is a huge moment for Chipotle as our fans traditionally flock to our restaurants and digital platforms to order their favorites," said Chris Brandt, Chief Marketing Officer. "We're always looking for unique ways to enhance the celebration, and this year, we're giving fans the opportunity to acquire two highly valuable assets: Burritos or Bitcoin."