And Pringles is celebrating the "glow up" with a giveaway.
Pringles, the original stacked potato chip, is going to look a little different. But don’t worry, the chips will still be the same—it’s the can that getting the makeover! A new logo will make its appearance in stores in early 2021, but fans can enter a contest to win a prize package with the new cans on social media.
Pringles has recruited sports icon Victor Cruz to introduce the design to the world. The football superstar is going to show fans how to “glow up” in 2020 and win new Pringles along with $1,500.
This will be the first time in 20 years Pringles has altered the can, giving the mascot a sharper look and adding more detail to the rest of the can.
"We spent the last two years in research and design to create a modern look for the cans and Mr. P's style that reflects the bold flavor in every Pringles crisp and stack," said Gareth Maguire, senior director of marketing for Pringles. "While the look may be new on the outside, I'm proud to say that it doesn't change the irresistible taste that's always been on the inside of every Pringles can and celebrates the unique snacking experience that is part of every bite.”
Now through December 16, fans can go on Twitter and list their favorite Pringles flavor with the hashtag #FreshAsMrPEntry for a chance to win $1,500 and a collection of new Pringles cans. You can also follow Victor Cruz on Instagram to see his passion for fashion and Pringles.
Introduced in 1967, Pringles were created to address the problems of staleness and broken potato chips in bags. The curved, saddle-shaped chips are fried and stacked in air sealed can for freshness. The chips have come in a variety of flavors over the years with original, salt and vinegar, sour cream and onion, cheddar, and barbecue serving as regulars on the shelf.
