Proceeds from each box benefits GLAAD.
Pride Month is held annually each June to celebrate equality for the LGBTQ community. To show solidarity, Kellogg's is doing what they do best—creating a tasty cereal for an important cause!
The limited-edition cereal is called "Together with Pride," and everything about it lives up to its name. The outside of the box features the familiar characters we know and love—Toucan Sam, Tony the Tiger, Snap, Crackle, and Pop—gathered around a bowl of the colorful stuff. Inside, consumers will find heart-shaped cereal pieces in all the colors of the rainbow, and with a berry flavoring that resembles Froot Loops. But the best part? There's glitter in every bite! Who doesn't want glitter as part of a balanced breakfast?
“The delicious new recipe features berry-flavored, rainbow hearts dusted with edible glitter. The cereal marks the latest chapter in a years-long partnership with GLAAD and is the evolution of the fan-favorite – All Together Cereal – which previously was only available online,” Kellogg’s said in a press release.
The previous release for Pride Month combined a grab-bag of six Kellogg's varieties, including Raisin Bran and Frosted Mini-Wheats.
When you purchase a box of Together with Pride, your dollars will also support an important cause. Kellogg's will donate $3 to GLAAD from every purchase made. To make sure your donation is counted, simply upload your receipt to Kellogg's Family Rewards. The company intends to raise up to $140,000 from every box sold between May and November.
If you crave some inclusivity with your morning breakfast, you can pick up a box starting in May. Each 7.8-ounce box retails for $3.99 and can be found at most grocery store chains. Until then, we'll be keeping our eyes peeled!
Will you be picking up a box of Kellogg's Together with Pride? Leave a comment!