Krispy Kreme is making it easier to come down from your holiday sugar high.
If you’re one of the million s of people having trouble returning to a healthy diet after the holidays, Krispy Kreme is here to provide some relief. The doughnut chain has introduced “mini” sized versions of its classic glazed doughnuts, designed to be that special “cheat day” treat. The new midgets clock in at about half the size of a regular doughnut and are only 100 calories each.
The minis are a permanent menu item and come in four varieties; original glazed, chocolate iced glazed, chocolate iced with sprinkles, and strawberry iced with sprinkles. Krispy Kreme chose these four flavors because they are consistent fan favorites. Each mini is 100 calories, versus the 190 to 250 calories in a regular size. Krispy Kreme created the minis as an option for people trying to stick to those New Year’s resolutions.
“Too many people bail on their New Year’s resolutions before they are even halfway through January. That’s no good. Sometimes a mini-indulgence, or cheat, is all you need to help you stick with it. So, we miniaturized our most popular doughnuts,” said Dave Skena, Chief Marketing Officer for Krispy Kreme. The company is also encouraging fans to post pictures of the new minis on social media.
Courtesy Krispy Kreme
To inaugurate the new minis, Krispy Kreme will host “mini” happy hours every Monday in January. Stop into a participating store from 4 to 7 p.m. and you’ll get a free mini doughnut. Minis can be purchased individually or in a 16-count box. The minis are as cute as they are tasty and would make a perfect gift for Valentine’s Day.
Have you tried the minis yet? Leave it to Krispy Kreme to come up with a solution to our January dieting blues! Leave a comment below, and let us know what you think!