Yabba dabba doo!

Kids these days grow up too fast. The same is true of Cocoa PEBBLES and Fruity PEBBLES, the cereal that has graced the breakfast table now for 50 years. To celebrate the milestone birthday, PEBBLES cereal will surprise fans with presents throughout 2021.

Through February 1, 2021, parents are encouraged "to share why their kid deserves a special birthday present for the chance to win one of 50 cash prizes." The first round of presents will go to 50 deserving children. PEBBLES cereal will give these children an epic birthday.

Between the cocoa-flavored and fruit-flavored varieties, fans have enjoyed 1.4 billion bowls of PEBBLES cereal each year since 1971.

Watch for spectacular partnerships and flavor pairings. PEBBLES cereal and International Delight now offers Fruity PEBBLES and Cocoa PEBBLES coffee creamers. You can enjoy the new Frankford Candy Fruity PEBBLES candy bar. Or look for Dymatize Fruity and Cocoa PEBBLES protein powders. Funko Pop! figures will now feature Fred Flinstone and Barney Rubble for the big 50th birthday celebration.

You can follow PEBBLES cereal on Facebook and Instagram to know about other exciting birthday surprises throughout the year. PEBBLES cereal could also use your help to spread the word. Tag the brand using #HappyBirthdayPEBBLESCereal on social media.

Back in 1971, Fruity PEBBLES and Cocoa PEBBLES went through rigorous product testing. Once the perfect flavors and vibrant colors were reached, the cereal was formed into shapes that resembled Stone Age rocks from The Flinstones, a prime-time family cartoon comedy.

What's in your bowl? Are you a Cocoa PEBBLES or Fruity PEBBLES fan? Share in the comments below.