The chain will give a free taco to the first 10,000 people that visit the website.

Sunday, October 4, is National Taco Day, and Taco Bell is celebrating with a new app that allows you to send a taco to a friend. The taco e-gift has a unique url that, for $2, can be sent via email, text, or direct message from the Taco Bell app or website. To get the word out about the “Taco Gifter,” however, Taco Bell is giving away 10,000 free tacos on National Taco Day.

The Mexican fast-food chain is in the middle of streamlining its stores to better serve customers in a post-COVID world. In addtion to expanded drive-thru lanes and dedicated curbside parking, the company has also launched a new ordering app that includes rewards points for purchases made through the app. The new “Taco Gifter” feature allows people to share their love of Taco Bell tacos with friends and family. To celebrate the taco gifter, restaurants will be wrapping tacos in a special birthday-themed wrapper for a limited time.

"For years, Taco Bell has been a part of our fans' milestone moments—from proposals and weddings to graduations and proms—and we're excited to introduce a fun and convenient service to help celebrate any occasion in between," said Nikki Lawson, Taco Bell's Chief Global Brand Officer. "As we continue to innovate and identify new ways to deliver engaging brand experiences with consumers, our focus on our digital infrastructure has allowed us to surprise and delight fans with unexpected offerings. We're excited to keep exceeding expectations."

Taco Bell taco

Courtesy Taco Bell Corp.

To be one of the first people to try our the new taco gifter, tune in to Taco Bell’s social media on October 4 and wait for the signal. The first 10,000 people with an email address will get one free taco to send to anyone they wish. Each taco gift comes with an e-card that can be personalized for holidays, birthdays, and other special events. Taco gifts are regularly priced at $2 each and include the e-card and a small transaction fee.