The limited-edition wine and cracker box goes on sale on July 23, 2020.
Get your credit card ready—the Cheez-It wine box is back! The peculiar pairing between Cheez-It and House Wine launched its first box last year, selling out almost immediately. This year they are switching things up, pairing white cheddar Cheez-Its with a red rosé wine. The 2020 limited-edition wine box can be purchased online only on Thursday, July 23, at 2 p.m., EST, while supplies last. The easy-pour box is perfect for enjoying at home, or with your small group of socially distanced friends.
The collab is releasing just in time for National Wine and Cheese Day on July 25 and will retail for $29.99. If you want to get one, create an account and get ready to click "buy now" at 2 p.m. on Thursday.
"Following the success of our first edition of Cheez-It and Wine, which sold out in minutes, we knew we had to bring the partnership back this summer with a new flavor pairing," said Jeff Delonis, Senior Director of Marketing for Cheez-It. "White Cheddar is a long-standing favorite of Cheez-It fans and what better match than light, refreshing rosé? Not only does it perfectly complement the cheesy goodness, it's also the unofficial wine of summer!”
Cheez-It House Wine Box, $29.99, Courtesy Kelloggs/House Wine
The Cheez-It Wine Box isn’t the only collaboration the brand has going this summer. Cheez-It has paired up with Amazon for the "Cheez-It Snap'd & Stream Experience." The new program rewards you for watching select Amazon movies and shows with free Cheez-Its. Just enroll at Amazon.com and you’ll get a list of Amazon Prime movies and documentaries to watch. Once you watch 10 hours of programming, you’ll get $5 towards Cheez-It products on Amazon. The program resets each month for the opportunity to earn more Cheez-Its.
Do you plan to order your Cheez-It Wine Box on Thursday? Did you participate last year? Tell us in the comments!