Burger King's latest marketing video features a beautiful Whopper slowly decaying in timelapse. What does this even mean?
The Twitter-verse is split on the reactions to the controversial Burger King ad:
the beauty of real food is that it gets ugly. that’s why we are rolling out a whopper free from artificial preservatives. coming by the end of 2020 to all restaurants in the U.S. pic.twitter.com/yQL6kAYZrY— Burger King (@BurgerKing) February 19, 2020
Basically, Burger King is insinuating that their new Whopper in development will be preservative-free and susceptible to the ravages of time. They hope to have rolled it out by the end of 2020. That begs the question: just how many preservatives do Whoppers have now?
This tweet highlights the notion that McDonald's produces indestructible fast food that takes years (if ever) to decompose.
🍔🧐 the reason the mouldy Whopper works is that 'McDonald's doesn't rot' has been used to justify not eating burgers. they've tapped into a deep piece of the collective unconscious + a likely reason people are ditching 🍔. this makes burgers 'real food' again #whopper pic.twitter.com/p9bnUG4tmy— Stuart Parkinson (@stuparkinson) February 20, 2020
Some people are turned off enough by the ad that they won't be ordering a Whopper any time soon.
Others are questioning the validity of the concept, while yet others think it's genius.
I see #Whopper is trending bc Burger King showed one get moldy. Great time to remind you that fast food burgers don't get moldy NOT bc of "preservatives" but bc of air conditioning & other environmental factors. Also, salt is a preservative & water is a chemical you ding dongs.— Rebecca Watson (@rebeccawatson) February 19, 2020
Well... I guess we're talking about it... But, ewwww. I also Can't. Stop. Watching... Just...— Susie D. (@SusieD_NYC) February 19, 2020
(P.S. Reaaaaally glad to be a #vegetarian today.) #Whopper @BurgerKing https://t.co/HzsMJCgKYR pic.twitter.com/sui7rvDjGm
What do you think: is this ad effective or just gross? Sound off in the comments!