Drumroll, please ...
The moment we've all been waiting for is finally here! The Broncos Stadium has officially received a new name, and it is ...
Empower Field at Mile High!
The Broncos and Empower Retirement, a Greenwood Village-based retirement services provider, have formalized an agreement that will change the name of the stadium. This name change will last until the 2039 season!
"Great company, local company with about 3,000 employees," said Joe Ellis, the Broncos’ chief executive officer and president, in an interview with 9NEWS, along with Empower CEO Ed Murphy III. "Very forward thinking, very innovative. Wanting to be, as Pat Bowlen once said, the best at everything. Took a while, obviously, to get to this point but we found the right partner and I’m really excited to have Empower Retirement come forward and we’re looking forward to having the name Empower Field at Mile High in lights on September 15 when we open up against the Bears."
The team has been looking for a new name since the previous sponsor, Sports Authority, filed for bankruptcy in 2016. Since then, it has been called Broncos Stadium at Mile High. Temporary signs are slated to go up immediately.
Looking forward to our expanded partnership with the @Broncos, which includes working together on many community engagement opportunities, as well as naming rights to the newly-branded stadium, #EmpowerField at Mile High: https://t.co/0lakUJIAsp. #EmpowerFieldatMileHigh pic.twitter.com/nuUA3qfTgs— Empower Retirement (@EmpowerToday) September 4, 2019
While it is merely a formality, The Metropolitan Football Stadium District owns the Broncos' stadium and must sign off on the deal between the team and Empower before it can become "official." A board of directors manages the stadium on behalf of taxpayers in Adams, Arapahoe, Boulder, Broomfield, Denver, Douglas, and Jefferson counties—the Broncos lease the stadium from taxpayers. The City of Denver must also approve the permanent Empower signage.
What do you think of the Broncos' new stadium name? Sound off with your thoughts in the comments below.