Hosting a Super Bowl is a sign of a lot of things for a city, not the least of which is a potential economic boost of up to $500 million.
"When New Orleans hosted the Super Bowl, it brought back the spirit of the city," said Carol Roth, a small business expert and contributor to CNBC. "With the Super Bowl, people feel like there's an extra camaraderie and a boost of a good feeling. It gives everyone more of an incentive to go out and kill it in their businesses." [caption id="attachment_32012" align="aligncenter" width="1024"] Courtesy of New Orleans Home and Neighborhoods[/caption]
But the selection process is long and grueling -- and complicated. The Denver Broncos and the city of Denver jumped through all the hoops to put their name in to potentially host a Super Bowl several years ago, but they were overlooked in favor of Atlanta (2019), Miami (2020), Tampa (2021), and Inglewood, CA (2022). The remaining Super Bowls of the 2020s have yet to be decided, though Denver doesn't seem to be in the discussions.
So what would it take for Denver?Well, one of the biggest things working against us is our outdoor stadium -- in a climate that can easily get cold weather and snow during the first week of February. In fact, Denver's average temperature in February usually maxes out between 41 and 51 degrees, while falling to an average low between 16 and 23 degrees. According to the NFL's "Host City Bid Specifications and Requirements" that were leaked to the press in 2014,
"NFL requires a 'climate-controlled domed stadium' if average temperature for that region falls below 50 degrees."Whoops. The NFL experimented with that policy a little by letting New York City host the Super Bowl in 2014, only for a massive blizzard to hit the city just a few hours after the big game concluded, leaving many to believe it was too close for comfort. [caption id="attachment_32000" align="aligncenter" width="1200"] Courtesy of NY Daily News[/caption] So, to be considered for host city, we'd probably need a domed stadium, which -- honestly -- would never go over well with our outdoor-lovin' Denver citizens! And even if the NFL were willing to make concessions for the potential weather issue, our current stadium would need millions of dollars in upgrades. The trend seems to be that the NFL likes to grant the privilege of Super Bowl hosting to cities with new (or improved) stadiums. The Minnesota Vikings built a $1.4 billion domed stadium for this year's Super Bowl event, while the Houston Texans put $50 million into upgrading their stadium for 2017's big game. Denver invested $30 million in stadium upgrades back in 2012, but it will potentially need to do much, much more to be considered.
Other items on the NFL's Host City Bid Specifications and Requirements list include:
- A minimum of 35,000 parking spaces within one mile of the stadium.
- A minimum of 70,000 fixed seats.
- Space for the NFL Experience, the interactive football theme park ... An outdoor venue must have a minimum of 1,000,000 square feet.
- Space for the Media Center and all other events involved in the Super Bowl week, including golf courses and bowling alleys.
- Practice fields for each team within a 20-minute drive of the team hotels.
- Control of 100 percent of ticket sale revenue and exclusive access to all club seats.