Here are six stores where you can sign up to get free makeup on your birthday.

Turning another year older has some perks. There’s presents, cake, and sometimes your favorite beauty retailers give you something free! Here are six stores where you can get sign up to get free makeup on your birthday.


Sephora was the first to offer birthday gifts in the beauty retail industry. Each year the company gives its beauty insiders the choice of two different gifts (four if you are in the club’s top tier membership categories). To get your freebie, sign up as a Beauty Insider and pick up your free gift in-store or online, any time during the month of your birthday.

ULTA Birthday Gift

ULTA Beauty

If you are an ULTAmate reward member at ULTA Beauty, one of the perks is a deluxe beauty gift on your birthday. ULTA rotates the gift every month or so, giving members a variety. To get your free birthday gift, you have to be enrolled in the rewards program. At the beginning of your birthday month, you’ll get a coupon via email that you can use to redeem your gift in-store.

CVS Beauty Club

The CVS Beauty Club is free and gives you $3 for every $30 spent on makeup, hair, and skincare products. A free birthday gift will be loaded onto your CVS Extracare card in your birthday month and could be anything from free nail polish to a facial mask. Sign up for free at CVS.

NYX Cosmetics

If you love NYX Cosmetics, you’ll love the perks you get as a member of the Makeup Crew. In addition to the free birthday gift, you’ll earn points for every dollar spent, and you can get your products engraved for free!

Urban Decay

The Urban Decay Beauty Junkies Club has some great perks. In addition to points earned for every purchase, they send out random free products and give you a free gift (with purchase) during your birthday month.

NARS Cosmetic Birthday Gift


Are you a NARSISSIST? You can get a free mini duo with purchase during your birthday month. Just visit this link to get the current birthday offer code – no sign-up needed! You can also get free shipping with a $35 purchase, plus two additional free samples.

Make sure you sign up at least 30 days ahead of your birthday so you get your freebie!

Do you have a preferred makeup birthday freebie? Tell us in the comments!