From Netflix to Blue Apron to Dollar Shave Club, subscriptions are making a comeback across the board. It was only a matter of time until it hit the auto industry, and to be honest, it actually makes a lot of sense. Car companies trying to attract younger buyers need to package the automobile acquisition process in a familiar yet hip way. They also know that purchasing or leasing and owning a vehicle still requires the owner to be responsible for things like maintenance, insurance, and wear-and-tear, and all that can be a hassle. Sounds great, right? Well, to a car enthusiast, no -- we want to own our cars, create emotional attachments, spend hours buffing and polishing them to perfection, and drive them for as long as we choose. But to a regular sensible person, I totally see the appeal. Now Volvo is in on the game, and unlike other automotive subscriptions, it's actually coming to Colorado.
For $600 per month (plus taxes of course) you can take a big deep breath of new car smell and drive the all-new Volvo XC40 -- a car that's absolutely perfect for Colorado. Insurance is worked into the cost, and maintenance is all taken care of. And no need to worry about wear-and-tear items like tires and wiper blades either because that's covered, too.
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As for the actual XC40, it's entering the already competitive crossover game, but it quickly appears to be a rising star. "Tough little robot" is how Volvo describes the XC40's styling, but the XC40 is anything but robotic; instead, it's nimble, it's precise, and not a completely numb in the way it drives. Then there's the engine -- the turbocharged 2.0-liter inline-four produces 248 horsepower and 258 lb-ft of torque, and that's plenty to make easy work of I-70. Of course, you'll be able to get all-wheel-drive, and its distinctly Swedish interior shares styling cues with its larger more expensive XC60 and XC90 siblings.
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Still not enough Volvo for you? You also have the option to upgrade to the R-design model, and that means you get a surround view camera, premium audio, 20-inch wheels, and a '70s-esque orange carpet, but it's going to cost you an extra $100 per month.
Of course, there's always a catch, and in this case, all that means is that you have to have good credit and a decent driving history to qualify.
What are your thoughts? Does that sound like you? If so, let us know in the comments below!