"Unprecedented times" call for reaaaally creative measures—and some throwback stability.
In a stroke of absolute entertainment brilliance, NBC is bringing back its beloved parody about broadcast television production (aka 30 Rock) to help promote its upcoming broadcast TV season lineup.
What would usually be a season preview exclusive to potential advertisers, this "upfront," will air on NBC as an hour-long special on Thursday, July 16, starring the cast of 30 Rock, which aired on NBC from 2006-2013 and was the winner of multiple Emmy Awards.
Tina Fey, Alec Baldwin, Tracy Morgan, Jane Krakowski, and Jack McBrayer are all expected to take part in the reunion/upfront broadcast.
"At NBCUniversal, we're excited to produce an Upfront that reflects a new reality and celebrates our relationship with viewers and advertisers alike," Linda Yaccarino, chairman of advertising and partnerships for NBCUniversal, said in a statement. "Historically, this event is about the future of programming; this year, it's about the future of our industry—a future where we can meet audiences wherever they are, with the stories that move them. As the old saying goes... when life hands you Lemon, have her host the Upfront!"
As for its lineup, NBC is only debuting one new show in the fall—a Law & Order spinoff—as it tries to maintain stability as a brand and contribute to the country's needed stability as a whole. Old favorites are slated to return, like This Is Us and The Voice.
“Thanks to the ingenuity of our creative teams and our partner studios, NBC has assembled a remarkably stable schedule at a time when stability is called for,” NBC Entertainment's Paul Telegdy said. "With the reopening of the Universal lot for select productions this week, we are confident that our schedule will premiere intact later this fall."
New NBC shows are in the works, but they are planned to be rolled out later in the season.
After the upfront special airs on July 16, it will be rebroadcast on USA Network, Bravo, E!, Oxygen, SYFY, and CNBC. It will also be available to stream on Peacock.
What do you think? Do you miss Liz Lemon and the gang at 30 Rock? What do you think about NBC's "stability strategy"? Tell us in the comments!