Discovery Channel presents its much-anticipated event full of the toothy monsters, ready to scare and educate viewers.
That part of summer that excites and scares people of all ages is about to begin, courtesy of the Discovery Channel. Back for the 31st year in a row, Shark Week is the channel’s longest-running television event and a summertime favorite for viewers. It typically features over 20 hours of shark programming, promising an experience "so good, you’ll scream."
Starting on July 28 and running until August 4, Shark Week promises all-new shark stories, insights into the ocean world of the shark, research, and much more – including the chance to see a drone help carry a seal decoy, see how effective shark surveillance equipment is, and watch as the search continues for Deep Blue (aka the world’s largest great white shark, known to reach 20 feet in length).
Comedian Rob Riggle, who tamed sharks with Shaq last year, returns this year with a few famous friends for an exciting Shark Trip! Check out the video below of Shaq facing his fear of the shark from last year’s Shark Week extravaganza:
Discovery Channel has partnered up with Oceana, a nonprofit ocean conservation organization, to help protect sharks from the global fin trade, which takes fins from up to 73 million sharks a year. Oceana partners with brands to raise money for their campaigns and to educate the public about why the oceans need sharks.
Discovery is also partnering with Ocean Conservancy, which organizes the world largest volunteer effort to clean up the oceans as they work to remove and stop the 8.3 million metric tons of plastics a year that flood into the oceans, a grave threat to the sharks and other marine life.
The Shark Week experience will be available across many platforms, allowing viewers to tune in on TV, Discovery Go (DGO), as well as social media and other digital platforms. Last year, 34.9 million viewers tuned in for the event, marking the 30th anniversary, and the Discovery Channel was the No. 1 network in Prime TV for last year’s week of toothy programming.
Specific scheduling for this year's Shark Week has not been released yet, but stay tuned!
Will you be tuning in for all the shark-centric programming this year? Let us know your favorite part of Shark Week in the comments below.