Professional grade service ...
GMC is looking to show off its Yukon XL Denali in a place where you'd actually use one -- going to and from the slopes. It's all part of a new multi-year partnership between the car maker and Vail Resorts, meaning 13 North American ski resorts will be offering complimentary vehicle service at their premier properties. You'll also be able to get the "professional grade" experience for signature resort events year-round.
"GMC's 'Professional Grade' brand and remarkable attention to design and detail are well-aligned with Vail Resorts' collection of world-class mountain resort destinations," said Kirsten Lynch
, chief marketing officer of Vail Resorts. "We're looking forward to sharing the GMC experience with guests at our resorts through on-snow activations and complimentary vehicle programs at a selection of our casually elegant lodging properties."
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As for the vehicle itself, it's the flagship Yukon -- the XL Denali -- and it's built to be one of the biggest, baddest, luxury SUVs on the market. Open the door, and there are acres upon acres of leather, wood trim, and heated seats (even in the back) to welcome you. Then there's the stuff you don't see, like magnetic-ride-control, a technology Ferrari borrowed from GM to make its cars ride more comfortably while maintaining high-speed composure. Follow that up with a 6.2L 420 hp V8 engine that shares the Corvette's engine architecture, a silky smooth 8-speed automatic transmission, and a high-tech 8.0-inch infotainment system, and you've got everything you could ever want in an SUV: power, luxury, space, and sophistication.
"Similar to Vail Resorts, GMC provides its customers the ability to experience life's adventurous side through our premium vehicle offerings. We are eager to kick off this partnership, and the upcoming ski season, by inviting Vail Resorts guests to live to a higher standard through their experience with our bold and capable trucks and SUVs," said Rich Latek
, director of GMC Marketing.
What are your thoughts, people? Do you drive a Yukon Denali? Do you like it? Why or why not? Let us know in the comments below!